Nothing came along to poison Snow White and the Huntsman. After a strong Friday launch, the Universal fantasy went on to earn an estimated $56.2 million from 3,773 locations over its first three days or almost as much as the rest of this weekend's top five films combined. Meanwhile, Marvel’s The Avengers put another big feather (actually, two) in its cap: becoming the third highest grossing domestic and global release of all time.
Title
Weekend
Total
1
Snow White & the Huntsman
$56,255,000
$56.2
2
Men in Black 3
$29,300,000
$112.3
3
The Avengers
$20,300,000
$552.7
4
Battleship
$4,810,000
$55.1
5
The Dictator
$4,725,000
$50.8
6
Best Exotic Marigold Hotel
$4,600,000
$25.4
7
What to Expect When You’re Expecting
$4,430,000
$30.7
8
Dark Shadows
$3,060,000
$70.8
9
Chernobyl Diaries
$3,045,000
$14.4
10
For Greater Glory
$1,800,000
$1.8
Although it was a certainty that Snow White and the Huntsman would take first place this weekend, it was not clear until Friday night how decisive its win would be. Although tracking initially promised a debut of at least $50 million for the PG-13 fantasy, tracking has proved woefully inaccurate for the past two months or so (too high for Men in Black 3, too low for The Avengers). Perhaps recalling that Battleship had also been projected to debut north of $50 million (compared to the $25.5 million it actually earned), Universal cut its expectations for Snow White down to a more modest $38 million. Naturally, this turned out to be the weekend that tracking got it right: making Huntsman look like an over-performer and giving Universal its first good news since Dr. Seuss’ The Lorax dominated back in March.
Questionable tracking was just the latest issue for Snow White and the Huntsman. For almost a year the ...
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